B3  Elevation — Branding & Building Businesses from COVID is a small business training, coaching and marketing services initiative designed to elevate and equip businesses to build capacity and operate more efficiently in order to compete effectively in the marketplace.

“Don’t let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well-meaning, who really care for us, are afraid for us and talk us out of it.”

Monetary Grant 

After the successful completion of the 7-10 week program, each business will receive grant dollars to support their operations. B3 Elevation will help close the racial wealth gap and level the playing field for all businesses.

Elevating

This program is a 7-10 week boot camp designed to elevate businesses for success in four core areas: 

  • Creditworthiness
  • Digital Presence (web, social media & PR)
  • Business Certifications
  • Protection from a Legal Fallout

Selected businesses will elevate in the following areas:

  1. Business Credit  – The B3 Finance Team will help elevate your credit score and credit worthiness to scale and grow your enterprise. 
  1. Digital Presence (web, social media & PR) – The B3 Marketing Team will evaluate your current digital presence, identify opportunities for improvement and help you transform and elevate your brand image. 
  1. Protection from a Legal Fallout – The B3 Legal Team will advise you on a spectrum of legal considerations from creating business contracts to employee hiring. 
  1. Business Certifications – The B3 Minority Certification Team will explain the varied aspects and options in obtaining MBE status. They will assist and provide hands-on guidance for the completion of your applications. 

Closing the Racial Wealth Gap

Centuries of discrimination and exploitation have left Black Americans much poorer than white Americans. When we look at closing the racial wealth gap between Black and white Americans, we are talking about the difference between what families own—for instance, their savings and checking accounts, retirement savings, houses, and cars—and what they owe on credit cards, student loans, and mortgages, among other debt.

The median white household has a net worth 10 times that of the median Black household. It will take laser-focused intentional efforts to change this reality. 

The B3 Elevation team is committed to putting our energy and resources to work for this cause. We believe the collective efforts of our sponsors, facilitators and community partners can and will elevate Black-owned businesses to effectively compete in the marketplace.